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Generating Quality Business Leads
A lead is the name of a potential customer who may require services/products that are sold by a group member. Providing a lead is not a promise of business or a commitment on the part of the potential customer. It is simply providing an opportunity for a group member to provide a service or product to someone who might be in need of it.
Always remember! QUALITY LEADS ARE MORE IMPORTANT THAN QUANTITY!
Methods for Giving Leads (listed in priority order):
- providing a personal introduction and referral
- placing a phone call and giving a referral
- giving the name of a person or business to the member
- communicating to the member an observation you made about a potential need
How to Originate Leads
From people we know such as:
- Work
- Relatives
- Business associates
- Friends
- Church
- Professionals
From observations we make:
- New business opening
- What other businesses are doing
From information we possess or read or about:
- Newspaper event listings
- Problems that cause a need for products or service
- New business opening
From suggestions or ideas we share with people:
- New ways/methods of selling a service or product
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